Walmart Drilled for Christmas Creep in August

If you walk into a Walmart right now you will not see a Christmas tree, hear a Christmas song or even find a single Christmas decoration for sale. Not yet.

Nevertheless,, a website that tracks business, is in a tizzy that Walmart is announcing their layaway program two weeks earlier this year and that means Walmart is guilty of saying the C-word in August (as if that itself is a crime):

On Thursday, Wal-Mart announced that it was…starting its holiday layaway program on Friday, giving consumers from now until Dec. 14 to pay for their Christmas presents. This is “a full two weeks earlier than last year,” the company boasted in an email sent this morning. In other words, it’s official — Christmas creep now starts in August.

Questions for MarketWatch: What is it about layaway that makes this “Christmas creep”? Who, exactly, is complaining? Who is taking offense? Who is overwhelmed by the presence of Christmas this creates? Why is this a thing? How is this bad for Walmart? How is it bad for America? Why do you care? Can’t you just report the news without offending those who — gasp! — like to prepare for Christmas?

We love this quote:

This, we have no doubt, is going to dismay many Americans. More than seven in 10 Americans say they are either “annoyed” or “very annoyed” when they see holiday items in stores before Halloween, a survey by data firm RichRelevance found.


Would it surprise you to know that we surveyed Walmart shoppers hours after you published this “news”? We found ZERO out of 100 were “annoyed” or “very annoyed” by Walmart’s layaway announcement.

In fact, most seemed quite pleased.

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