Hallmark Under Fire Again

Hallmark Under Fire Again

When Hallmark announced their new movie line-up for 2020 they once again were chastised by LGBTQ advocates for not having any LGBTQ stories, characters or plotlines in their productions. Hallmark had previously aired a same-sex wedding in a commercial in December 2019 which resulted in a protest of the channel by a conservative group called One Million Moms.

Hallmark yanked the commercial, then reinstated it after a few days of getting scorched on social media.

After dismissing and replacing their CEO, Hallmark has just announced they will develop LGBTQ movies to include in their Christmas content.

One Million Moms is on offense again. One Million Moms posted a petition stating that “so many people feel betrayed by Hallmark over these past seven months,” claiming that families can’t watch “without being bombarded by politically correct commercials and the LGBTQ agenda.” The post goes to cite a verse from the Bible and list what One Million Moms will be boycotting in reaction to Hallmark exploring LGBTQ storylines, characters, and actors: Hallmark Channel, Hallmark wrapping paper, greeting cards, and Christmas ornaments.

For now, Hallmark appears to be holding their ground. One executive released a statement say, “Diversity and inclusion is a top priority for us and we look forward to making some exciting programming announcements in the coming months, including announcements about projects featuring LGBTQ storylines, characters, and actors. We are committed to creating a Hallmark experience where everyone feels welcome.”

Obviously, One Million Moms (or less or more, depending on who you ask) do not feel included. According to the One Million Moms website, the organization began to “give moms an impact with the decision-makers and let them know we are upset with the messages they are sending our children and the values (or lack of them) they are pushing.”

It will be interesting to see how Hallmark intended to deal with this situation. They are bound to be bullied by either side.

Hallmark as a lock on Christmas television, with their endless productions of schmaltzy Christmas movies earning them hundreds of millions of dollars a year. So a lot is at stake with this situation.

Hallmark Telling Customers Gone with the Wind Ornaments are History

Hallmark Telling Customers Gone with the Wind Ornaments are History

Gone with the Wind OrnamentReports are swirling on social media that Hallmark is telling customers their famed Christmas ornaments themed after the 1939 movie Gone with the Wind are no longer available.

Recent civil unrest surrounding the death of George Floyd in Minneapolis has elevated the charges of racism and “white privilege” in American culture.

As a response, companies all over America are posting racism policies and quickly distancing themselves from anything that might be construed as racist. Aunt Jemima is suddenly being retired after being in business on syrup bottles and boxes of pancake mix since 1889. Uncle Ben’s Rice is “evolving the brand”. And HBO removed Gone with the Wind over its depictions of “ethnic and racial prejudices.”

All of a sudden, after decades of enjoying “one of the greatest of all time films” acclaim, anything having to do with Gone with the Wind is poison. Snowflakes nationwide are suddenly triggered by what has been right in front of their face this whole time. Here’s a good example of their shock and outrage.

To be fair, other streaming services have kept Gone with the Wind available and the buying public has recently made Gone with the Wind a popular buy on Amazon streaming.

Popular movies of all types are frequently used to market Christmas collectibles in the form of ornaments. Christmas enthusiasts are famous for theming home decorations and Christmas trees under all manner of topics, from foods to music to, yes, movies.

So for Christmas collectible fans, far removed from the racial debates, the sudden unavailability of a collectible line that has been around for years is a bit much to handle.

On the one hand, all the grey market sources for these ornaments are going to clean up. Secondary markets such as eBay and Amazon for used for excess inventory sales are sure to enjoy healthy price increases. On the other, honest fans who spend years building up a collection at considerable cost the sudden change is aggravating.

One member of a Hallmark collectibles group on Facebook was just outraged when Hallmark would give no explanation when he called to order. “She just said it’s no longer available,” the poster commented. “Not it’s temporarily out of stock. She made it sound like Hallmark would not be bringing it back”. Several other posters claimed similar conversations with Hallmark.

Another poster commented that if Hallmark made a “mammy” ornament available she would gladly purchase it. That comment quickly resulted in the now-common retort that the poster’s “white privilege” needed to be checked.

Hallmark has not responded to our requests for further information.

Given the current trend in marketing it will not be a shock if Hallmark causes its Gone with the Wind products to go the way of Disney’s Song of the South.

The irony in that is that Hallmark has fallen under some criticism lately for not having enough people of color in their famous made-for-TV formulaic Christmas movies.

Clearly Hallmark has a problem and they know it.

Editor’s Note: A few hours after we posted this a kind reader on Twitter shared this screen shot from their seach at Hallmark for Gone with the Wind products:

Hallmark