The American Family AssociationÂ won what they consider two key battles in the War onÂ ChristmasÂ just a week before Black Friday 2007. Targeting Lowe’s Home Improvement Centers and Petsmart for being anti-Christmas, their campaigns to spread the word have resulted in immediate backpeddling by both retailers.
In seasonal advertisements and catalogues Lowe’s has been derided in the media for referring to classic Christmas trees as “Family Trees”. Internet backlash was swift and severe against the published political correctness of Lowe’s who decided mid-week to issue a statement claiming the more than 33 printed references were a “publishing error during the creative process (duh).
Petsmart is reportedly responding on Monday to AFA claims that less than 30% of their ads make use of the word “Christmas”, substituting the word “holiday” instead.