It is August. No more Christmas in July. That means it is officially fashionable to harp about Christmas — between now and Thanksgiving. It is a great American holiday tradition.
For the past month “Christmas in July” has been a theme used to promote retailers, boost charities and theme community events if only to mock the heat of the season. That has been, as tradition dictates, completely fashionable. But that season is now over. It is Christmas creep season now.
That means we will see the beginning of Christmas merchandising. Stores like Walmart and Kmart will launch layaway programs. States will declare finding official Christmas trees. Holiday events will be announced. Christmas albums will be released.
Seasonal flavors come to market and that comes under fire too. We will see “pumpkin” spiced coffees, ice creams and breads. There will be egg nog mixers and candy cane candies — in October or earlier. Untold amounts of beer will be consumed each weekend for football in the weeks ahead — but just don’t make it a holiday ale.
And all of it will be declared “Christmas Creep” because it isn’t happening when media moguls consider it to be Christmas.
We see the same claims every year. They say “Christmas creep” begins earlier and earlier. They say it is more pervasive than ever. They will say the public hates it (they don’t). They will claim it has to change (it never does). They will say it is ruining Christmas, family, religion, and likely causes cancer. They will declare Christmas a menace — a threat to Halloween, Veterans Day, and Thanksgiving.
None of it is true. And none of it changes.