On the first of August a London department store opened their Christmas shop. That’s not news. They have been doing that for years. What is news is that the media in England — the very birthplace of Dickens and the modern Christmas — is now creating a campaign against Christmas and generating polls that “show” your every day British citizen is against Christmas in August.
A survey conducted by shop4pop.com — a UK printing establishment whose very lifeblood comes from Christmas advertising — is cited in local British media as surveying that only “Most (38.7 per cent) said that one month in advance was an acceptable time for retailers to start their seasonal advertising. A similar 34.7 per cent though that between one and two months was enough.”
But…here’s the media kicker —
Worryingly, a fanatical festive few believed that Christmas ads should start in the middle of summer, with 7.2 per cent saying they’d be happy to see them more than five months in advance.
What makes this unbelievable is that England is the country where Christmas advertising is as big as Hollywood movies. The world there literally stops the first week of November as annual commercials by department stores are unveiled with movie-like debuts and instantly go viral on social media. These are not your run of the mill Christmas advertisements to be compared with anything in the United States — these have to be seen to be believed.
Don’t believe us? Check out this ad from 2015 on Youtube. The video has more than 26 million views. And it is a commercial.
Other commercial aspects of Christmas are as anticipated and traditional in England too. Coca Cola has roving lighted trucks that roam the countryside going from town to town in England to big crowds and huge fanfare as fans cheer them from the street. This isn’t just selling a beverage — to the Brits it is a celebration of Christmas.
The British are famously Christmas crazy. They have — even more than the United States — started it earlier and celebrated it heartily for centuries.
It’s not like they are going to turn it off over night.
Public opinions in the UK have never cried of Christmas creep before. Never.
In other words, much like the campaign against Christmas in the United States, this new claim in England is purely a media agenda.
But watch it go now.
The war on Christmas might be late to the party in the UK but it’s there now. And it is only getting started.