Every year the group American Atheists puts up billboards that get lots of free press for them by their shocking and provocative nature. This year, the billboards in several south cities shows a child in a Santa hat writing to Santa to ask to skip church.
The billboards have, by design, upset a lot of people.
The group targeted Bible Belt cities including Memphis, Nashville, St. Louis and Fort Smith, Ark. A fifth billboard in Milwaukee is co-sponsored with another group.
The group previously put signs in urban locales like Times Square but chose residential areas near schools and churches for its latest campaign.
In a Facebook post, the group said the billboards are “aimed at the in-the-closet atheists who are pressured to observe religious traditions during the holidays.”
The group got some push back in Jackson, Miss., where local residents were upset about the sign’s content. The sign was rejected.
The campaign is scheduled to run from Dec. 1 through Dec. 24.