The annual war on Christmas always begins with Christmas Creep and this year it begins with international flavor. Early this first week of August upscale London retailer Selfridges opened their Christmas store to wide media disdain while Costco in Canada — which has been selling winter coats since June — has now put up the Christmas trees and lights.
Selfridges claims their 3000 square foot Christmas offering was launched to capitalize on the summer tourist trade at their flagship Oxford store. Knowing they would be facing some media heat for making the first push of Christmas in stores Selfridges almost relished all the attention, saying:
“We have been opening the doors to our Christmas Shop during the summer for years now and have become a real destination for those fans of Christmas and festive decorations within and outside the UK.”
In the USA only the hobby and craft stores seem to pushing Christmas already and they claim do-it-yourselfers drive that business as they get busy now working on Christmas projects. In the coming weeks we can expect USA Costcos, Sam’s Clubs, Walmarts and Targets to all switch from back-to-school promotional merchandising to Christmas — a period of time where patio sets are on clearance side-by-side with Christmas trees.
It happens every year but every year the media claims it happens earlier than ever.
It is August. No more Christmas in July. That means it is officially fashionable to harp about Christmas — between now and Thanksgiving. It is a great American holiday tradition.
For the past month “Christmas in July” has been a theme used to promote retailers, boost charities and theme community events if only to mock the heat of the season. That has been, as tradition dictates, completely fashionable. But that season is now over. It is Christmas creep season now.
That means we will see the beginning of Christmas merchandising. Stores like Walmart and Kmart will launch layaway programs. States will declare finding official Christmas trees. Holiday events will be announced. Christmas albums will be released.
Seasonal flavors come to market and that comes under fire too. We will see “pumpkin” spiced coffees, ice creams and breads. There will be egg nog mixers and candy cane candies — in October or earlier. Untold amounts of beer will be consumed each weekend for football in the weeks ahead — but just don’t make it a holiday ale.
And all of it will be declared “Christmas Creep” because it isn’t happening when media moguls consider it to be Christmas.
We see the same claims every year. They say “Christmas creep” begins earlier and earlier. They say it is more pervasive than ever. They will say the public hates it (they don’t). They will claim it has to change (it never does). They will say it is ruining Christmas, family, religion, and likely causes cancer. They will declare Christmas a menace — a threat to Halloween, Veterans Day, and Thanksgiving.