AFA Wins; Calls Off Boycott of Dick’s Sporting Goods

“Christmas” will dominate ads from Dick’s Sporting Goods. Gone is the nasty word “Holiday”. Let the party begin.

Dick’s Sporting Goods has told AFA that “Christmas” will become a huge part of their advertising beginning November 28.

According to Vice-Chairman Bill Columbo, in a phone conference with AFA today, “We have made significant changes from past years, when ‘holiday’ was the dominant theme of our advertising.” Mr. Columbo told AFA that these changes were already in the works prior to AFA’s boycott announcement. He apologized for not returning AFA’s phone calls and letters earlier to convey this message.

Dick’s issued a statement to AFA and its pro-Christmas supporters, outlining their plans to incorporate “Christmas” in their advertising:

– Beginning November 28, Sunday newspaper inserts will read “Christmas 2010.” It will continue each Sunday through Christmas.

– Dick’s website will display the Christmas message prior to the first insert (next week) in time for Thanksgiving day.

– Television commercials running after November 28th will also refer to Christmas season.

As a result of Dick’s response, AFA is cancelling the boycott.

It is amazing to see the culture change that is occurring inside corporate board rooms. All across America, companies are coming to realize they should include Christ and Christmas in their advertising

Now that the American Family Association has won this battle, it can focus on these retailers who STILL refuse to use the word Christmas in their marketing campaigns this holiday…er, Christmas…season:

Barnes & Noble
CVS Pharmacy
Office Depot
Radio Shack
Staples
SUPERVALU
Victoria’s Secret

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